My journey? A bit of a plot twist. I started in menswear design after gradutaing from NIFT Delhi (one of the world’s top 10 design schools!) and spent years crafting apparel for real customers. But as I explored branding, social media, and visual storytelling, I realised my passion wasn’t just about fashion, it was about how design connects with people.

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Little did I know, my aesthetic instincts would lead me straight into UX. At Udaan, I shifted from designing clothes to crafting digital experiences—building landing pages, brainstorming app designs, and optimizing interfaces for conversion. That’s where it clicked: design isn’t just about how things look, it’s about how they work.

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Fast forward to today, and I’ve fully embraced UX/UI. From running A/B tests to designing client websites, I thrive on research, interaction, and solving real user problems with empathy. In early 2024, I moved to London to work with Life Stay, designing digital solutions for landlords and tenants.

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Through my global experience, I’ve worked with marketing teams, product managers, and designers, always staying curious, always digging deeper into what makes users tick.