For X-lab (menswear brand), I didn't just 'draw some lines' in Illustrator. I wrestled with vectors, coaxed colors into submission, and practically whispered sweet nothings to the CAD software until it spat out menswear athleisure graphics that were ready for their close-up. Then, because I'm a control freak (in the best way!), I teamed up with the agency, like a fashion-forward puppet master, directing the product photoshoot. Think 'athletic chic meets editorial edge' – basically, I made sure those models knew how to really work those sweatpants. Because let's be honest, even pixels deserve a good runway.